Designing for the web since 1996

Per Axbom

Senior UX designer and digital strategist, with expertise in interaction design, accessibility and visual storytelling.

Filter the portfolio

Showing all 121 cards

Everything since 1996: projects, templates and tools, talks, publications and awards. Open the filter to see only what is relevant to you.

Speaking

UXLx lightning talk

Organization
UXLx, Lisbon
Format
Talk
Place
Lisbon
Years
2013

Eliminate Design – a rant about the responsibility of UX professionals

View larger: Live sketchnote of the talk: “Eliminate Design – Per Axbom”. Problem: UX professionals promise to take responsibility for the complete user experience – and then we don't, we jump head first to solutions. Design is not an option if the real user problem persists. You need to dig: who, where, how, what, why, when. SOLVE: Shoot questions, Open your mind, Learn both sides, Veer when you know more, Enable existing tools. With ninja figures and a portrait of Per.
Photo: LiveSketching.com

A lightning talk at User Experience Lisbon in May 2013: jumping head first into sketching wireframes makes us fail the user and lose sight of the real problem. The screen should not be singled out as the primary medium for human-centered design – and it is the UX lead's job to make sure it isn't. Recorded on an iPhone from the audience.

Read more
  • The case for removing design: shifting from designing interfaces to solving real user problems with the least friction and pain.
  • UX professionals promise to take responsibility for the complete user experience – and then don't. An early version of my argument about responsibility, years before my work in digital ethics.
  • Presented in Auditorium II; the full talk and part of the Q&A are in the recording (18 minutes).

Back to all work

Work