Designing for the web since 1996

Per Axbom

Senior UX designer and digital strategist, with expertise in interaction design, accessibility and visual storytelling.

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Everything since 1996: projects, templates and tools, talks, publications and awards. Open the filter to see only what is relevant to you.

Speaking

EuroIA

Organization
EuroIA Summit
Format
Talk
Place
Stockholm
Years
2017

The Hidden Persuaders of the Digital Age

View larger: Per Axbom on a dark stage, pointing upwards with a microphone in his other hand.

A talk on ethics in design at the EuroIA Summit in Stockholm in September 2017. Sixty years after Vance Packard's classic The Hidden Persuaders exposed “motivation research”, many of the same techniques are used without hesitation to make users of digital products subscribe, click, scroll, buy and invite.

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  • The same people who claim a user-centric mindset have no second thoughts about using psychology to steer users toward desired behavior.
  • Growing problem areas, and why designers need to take more responsibility for the wellbeing and autonomy of users – with practical ways it could play out.
  • There is a cost to doing the right thing, but also rarely measured human costs we are already paying dearly for. Showing the costs of the different paths can boost the incentive for conscious, moral decisions in the design process.

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