Designing for the web since 1996

Per Axbom

Senior UX designer and digital strategist, with expertise in interaction design, accessibility and visual storytelling.

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Everything since 1996: projects, templates and tools, talks, publications and awards. Open the filter to see only what is relevant to you.

Publication

“Attitude is not the same as behavior”

Organization
Computer Sweden
Role
Opinion piece
Years
2004
View larger: A designed cover in the style of a newspaper clipping: “Computer Sweden, 24 mars 2004, Debatt – ”Attityd inte lika med beteende”” (Attitude is not the same as behavior), with the lead and Per Axbom's byline.

A debate article in Computer Sweden on 24 March 2004: a web survey is good for finding out about attitudes, but says nothing about how usable a website is. When I watched people use a web service, what they said and what they did were often two different things.

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  • Survey answers can paint an overly positive picture: Anna spent minutes trying to understand the menu but called the site “easy to navigate”.
  • Ten questions to ask before “user testing” with a web survey – from whether you want to know what visitors think or how they use the site, to whether it makes sense to evaluate one web solution with another.
  • Meet a handful of users instead: an open dialogue, follow-up questions on specific details – and the basis for a relevant action plan.
  • Written during my years at Lumano, where an earlier version was published as “Enkäten ersätter aldrig en användartest”.

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