Designing for the web since 1996

Per Axbom

Senior UX designer and digital strategist, with expertise in interaction design, accessibility and visual storytelling.

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Everything since 1996: projects, templates and tools, talks, publications and awards. Open the filter to see only what is relevant to you.

Project

SL journey planner

Organization
Storstockholms Lokaltrafik (SL), through Lumano
Role
Interaction designer · Accessibility adviser
Place
Stockholm
Years
2004–2005
View larger: Still from Per's 2014 video review: SL's new journey planner on the left and the old one on the right, with an hour dropdown open, and Per talking in a small video window below.
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Interaction design of Stockholm public transport’s online journey planner, and interaction design and coding of the web-based planner used by customer service.

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  • Adviser on accessibility and usability as new functionality was developed
  • The then brand-new web interface for SL's customer service – the people who answer phone questions about routes, times and disruptions. Built for speed: keyboard shortcuts to jump between search fields and choose routes and modes of transport, using access keys plus JavaScript commands. I knew exactly who would use it, could test on their computers, and everyone was used to shortcuts.
  • A coffee-break lesson that stayed with me: the station platforms had to balance blind and partially sighted travelers, who need edges and texture in the floor, against wheelchair users, who need no edges at all. No single solution works for everyone – which is why I argue against “certifying” a website as fully accessible.
  • Ten years later (2014), on my own initiative, I recorded a video review of SL's new journey planner with a quick design proposal.

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