Designing for the web since 1996

Per Axbom

Senior UX designer and digital strategist, with expertise in interaction design, accessibility and visual storytelling.

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Everything since 1996: projects, templates and tools, talks, publications and awards. Open the filter to see only what is relevant to you.

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The Elements of AI Ethics

Years
2023
View larger: The Elements of AI Ethics, version 2. On the left, “Imagined harm”: an orange dashed hexagon saying “It will kill us all!”, with the note “What bad actors want regulators, media and YOU to focus on.” An arrow points to it from the element Fearmongering sentience claims. On the right, “Real harm that is actually happening”, with the note “What bad actors hope to draw attention away from”: 18 hexagons in six groups. Organisation: Accountability projection, Fearmongering sentience claims, Power concentration, Monoculture, Deception by design. Machine: Acceleration of bias & prejudice, Invisible decision-making. Society: Values detachment, Acceleration of misinformation. Human: Acceleration of fraud & deepfakes, Acceleration of injustice, Content moderator trauma, Data / privacy breaches, Instigation of self-harm and violence. Supervision: Obscured data theft, Regulatory avoidance. Environment: Supply chain neglect, Carbon costs. Footer: Building on the Elements of Digital Ethics (2021).

A chart of 18 harms that we are already seeing with AI, to help teams prioritize their work with “smart” tools and plan how to mitigate harm. The page explains every element and links to a PDF. Free to use under CC BY-SA.

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  • Builds on The Elements of Digital Ethics (2021), focused on the harms growing with AI, especially general-purpose and generative tools.
  • 18 elements in six sections: Organisation, Machine, Society, Human, Supervision and Environment.
  • Sets the imagined harm (“It will kill us all!”) apart from the real harm that is actually happening.
  • Every team that deploys or uses AI needs a strategy for mitigating many different types of harm.
  • The hopeful part: all of these harms are under human control, so we can talk about them and address them.

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