Designing for the web since 1996

Per Axbom

Senior UX designer and digital strategist, with expertise in interaction design, accessibility and visual storytelling.

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Everything since 1996: projects, templates and tools, talks, publications and awards. Open the filter to see only what is relevant to you.

Teaching

Coaching

Organization
Individuals and teams
Role
Coach, trained at Leapfrog
Years
2015–2026
View larger: Cartoon: two stick figures stand side by side. One says “I’m in need of change.” The other points along a wavy arrow that ends in a smiling face and says “Ok, let’s walk this path together.”

Trained as a coach in Leapfrog’s ACC-accredited coaching program. I coach individuals and teams, in leadership as well as junior positions, working by the ICF (International Coach Federation) code of ethics.

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  • A goal-oriented process built around the client’s own goals, with no predefined program: questions and self-discovery rather than advice.
  • Common themes: how well work aligns with personal values and ambitions, imposter syndrome, and finding your voice and way forward in your role.
  • Individual coaching: about one hour every other week, over 4, 6 or 12 sessions.
  • Team coaching for design and development teams: one day a month for at least six months, mixing one-to-one talks with group sessions.
  • Confidential, including after the coaching has ended.
  • Assignments include ongoing group coaching for a design team at Bouvet (2022), and coaching through Version 2 of Me (2023).

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