Designing for the web since 1996

Per Axbom

Senior UX designer and digital strategist, with expertise in interaction design, accessibility and visual storytelling.

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Everything since 1996: projects, templates and tools, talks, publications and awards. Open the filter to see only what is relevant to you.

Project

Riksidrottsförbundet

Organization
Swedish Sports Confederation
Role
Lead UX designer · Digital strategist · Visual storytelling
Place
Stockholm
Years
2023–2026
View larger: Frame from an explainer video in Swedish: a drawn figure at a desk thinks of a bell and a phone, next to a simplified Idrottsarenan screen with a notification and a highlighted contact. Subtitle: “Henrik får en notis, läser uppgiften och kontaktar ordföranden. De bestämmer att Henrik skickar en kallelse till ett digitalt möte.” (Henrik gets a notification, reads the task and contacts the chair. They decide that Henrik sends an invitation to a digital meeting.)
Watch on video.axbom.se

Captions: Swedish (burned in)

UX strategy and design for Idrottsarenan, the Swedish sports movement’s new operations system, which replaces IdrottOnline in November 2026. It brings together member and organization data, popular education, analysis and financial grants for 72 national sports federations, 19 districts and around 18,000 clubs with some 3.1 million members.

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  • User interviews, surveys and field studies
  • Interaction design for two separate systems
  • Explainer videos for communication and screencasts for support
  • Design system documentation
  • Accessibility requirements owner and coach

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