Designing for the web since 1996

Per Axbom

Senior UX designer and digital strategist, with expertise in interaction design, accessibility and visual storytelling.

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Everything since 1996: projects, templates and tools, talks, publications and awards. Open the filter to see only what is relevant to you.

Publication

Digital Compassion

Organization
Handbook, published by Eget förlag in English and Swedish
Years
2019
View larger: The book Digital Compassion by Per Axbom: a pink cover with a black-and-white panda.

A handbook for everyone who wants digitalization to better address wellbeing, inclusion and social impact – with practical tools to start using in projects right away. Published in 2019 in Swedish, as Digital omtanke in the series Kunskap på nolltid, and at the same time in English, translated by Neil Betteridge.

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  • All digital services affect people, society and nature, yet we rarely measure how wellbeing changes because of what we create.
  • Digital enablement, AI and virtual realities are praised for the problems they solve, while the problems they create are kept from view – and harm hits the already vulnerable hardest.
  • A handbook that helps companies and creators manage their responsibility rather than avoid it.
  • Supplementary material: the Inclusive Panda and the Impact Flowchart as free PDFs.
  • Available in print and as an e-book, in both languages, through Adlibris, Bokus, Apple Books, Storytel, Bookbeat, Nextory and Amazon (Kindle).
Per Axbom offers teams a set of essential questions and concepts to get started on a better path.
— Kim Goodwin, author of Designing for the Digital Age
A handy, easy-to-read handbook on sustainable digital development for anyone who builds digital services – whether you're a developer or a CDO. Compassion as a competitive advantage, writes Axbom. Brilliant!
— Anette Novak, former CEO of RISE Interactive (translated from Swedish)
A great book with a lot of gold nuggets and great insights. It brings a much-needed heart to the digital design world that sometimes just feels stressful and all about the sales numbers.
— Anna Wikström, UX game designer
Good content, easy to read and straight to the point! Recommended for practically anyone who influences how something is designed.
— Web strategist and analyst (translated from Swedish)
Lots of small, often razor-sharp reflections that help you question things some of us do out of old habit… Personal takeaway: sometimes friction is good. I think about that too rarely.
— Reader review on Goodreads (translated from Swedish)

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